“It is not the strongest nor the most intelligent of species that survives, but the one that is most adaptable to change.” – Charles Darwin

Your Boutique Partner for Business Transformation

I offer expert business consulting services tailored to C level commercial executives to transform the efficiency of your sales, customer service and marketing functions.

While on paper transformation could look like straightforward, the reality feels like trying to solve a rubik cube, with multiple options and dimensions to consider.

Is your team facing any of these challenges?

Sales Excellence

∙The account segmentation is not designed to optimize ROI of your sales team
∙You and the CFO cannot trust the CRM sales forecast
∙Your CRM tool is not utilized by the team
∙Your sales reps are complaining about many admin tasks
∙Customer insights are not personalized for CS agents

Marketing Operations

∙The campaign process is not structured and too slow
∙Stakeholders are missing transparency in the planning process
∙No feedback loop between marketing performance and creative team
∙The ROI of each piece of content is poor
∙Lack of self-serve content creation for non marketers
∙Lack of agility in executing on LCM triggers

Data, Analytics and AI for business growth

∙Lots of data are stored but not used
∙Lack of actionable insights enabling commercial teams
∙Unclear how and where to use AI
∙Lots of dashboards with poor adoption
∙OKRS not fully connected to operating model

Data driven Culture & Growth mindset

∙Team maturity varies a lot, slowing down the whole company
∙Change is not happening fast enough
∙Change is happening without company full alignment towards THE north star
∙Silos or blaming culture pulling against each other

The Rubik cube challenge

You are right, as senior executive, the challenges you are facing in leading business transformations, are coming from several functions.

Improving Sales Excellence, Marketing Operations, Analytics, Culture all independently, one after another, will not solve automatically the 2 last remaining faces of your cube "Growth " and "employee satisfaction".

The approach needs to be personalized based on each set up of colors of each face (eg: maturity level, risks, talents,..).

Starting with 2*2 cube might help you to solve a 3*3 afterwards...

My services

My key areas of expertise are related to Marketing, Sales, Analytics functions and company-wide change management.
Involving additional teams, particularly Product and Technical teams is critical to enable speed, scalability and sustainable change.

I can support you and your team to DEFINE, IMPLEMENT and/or OPTIMIZE.

DGU Consulting: Boutique partner for business transformation's image

DEFINE the approach

Gap assessment, prioritisation, quick wins identification, scoping, risks assessment, business case, team alignment

IMPLEMENT solutions

Quick wins delivery, martech implementation (eg: CRM, ...), automation, Performance function, Actionable Insights..)

OPTIMIZE efficiency

Sales & Marketing process revision, operational model, change management across commercial and technical teams, OKRs management

My Values

I believe in simplicity, authenticity, transparency and agility to drive sustainable growth for your company and your employees.

I believe in growth mindsets who are driven by curiosity and incremental improvement.

Does it ring a bell?
Or not quite sure yet how to approach your current transformation challenge?
Reach out and we will discuss.

Contact me